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Clients // Redlane
client redlane - textboxdesign - B[]X

Redlane Boutique is regarded as one of the leading fashion houses in the South East of Ireland. They have a carefully selected, contemporary collection of boutique and high street brands that are perfect for mixing and matching to create a versatile, wearable wardrobe. Due to customer demand Redlane Online Boutique went live in 2009 and we designed their e-commerce pressence for them. A vital feature they required to make the transition to the web successful was a "complete the look" section for each product to give a virtual alternative to having in-house staff assist customers in mixing and matching products.
Redlane is 100% independent and Irish owned.

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// E Commerce Website
// Redlane

Front Page

Redlane Boutique online store front page. With full page background image and links to main sections on website.

Ease of use for users was key. Links to all main sections are available here as well as search functionality and links to social media apps.

redlane
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// E Commerce Website
// Redlane

Front Page

The front page fades into advertisments that the cleint can update regularly as seasons and supply demand.

Hotspots on frontpage images hotlink to specified products.

J Query scripting is used rather than flash for image transitions to ensure rendering capability on iphone is maintained.

redlane
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// E Commerce Website
// Redlane

Complete the Look

A product page example showing various sizes availabble in stock, alternative views of the products with large pop up images and 'the complete the look section' showing matching items users may be interested in.

redlane
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// E Commerce Website
// Redlane

Womens Categories

The womens section main page - with image links to all the main product categories contained in that section.

redlane
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// E Commerce Website
// Redlane

Childrens Categories

The childrens section main page - with image links to all the main product categories contained in that section.

redlane
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