Redlane Boutique is regarded as one of the leading fashion houses in the South East of Ireland. They have a carefully selected, contemporary collection of boutique and high street brands that are perfect for mixing and matching to create a versatile, wearable wardrobe. Due to customer demand Redlane Online Boutique went live in 2009 and we designed their e-commerce pressence for them. A vital feature they required to make the transition to the web successful was a "complete the look" section for each product to give a virtual alternative to having in-house staff assist customers in mixing and matching products.
Redlane is 100% independent and Irish owned.
Redlane Boutique online store front page. With full page background image and links to main sections on website.
Ease of use for users was key. Links to all main sections are available here as well as search functionality and links to social media apps.
The front page fades into advertisments that the cleint can update regularly as seasons and supply demand.
Hotspots on frontpage images hotlink to specified products.
J Query scripting is used rather than flash for image transitions to ensure rendering capability on iphone is maintained.
Complete the Look
A product page example showing various sizes availabble in stock, alternative views of the products with large pop up images and 'the complete the look section' showing matching items users may be interested in.
The womens section main page - with image links to all the main product categories contained in that section.
The childrens section main page - with image links to all the main product categories contained in that section.
We love constructive feed back on our work so we can continue to create usable sites that keep users and clients alike happy.
Feel free to comment on this design below and if its not too rude we will add it to the comments section ; )
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